loops
Zapier

Zapier Google review automation, done in five steps

Connect the app where the sale, job or appointment already lives to Loops with a single Zap. Every completed event sends a one-tap satisfaction email, classifies the answer, and makes leaving a Google review effortless. No developer, no code.

No code 5 steps, about 10 minutes Works with any trigger Cancel anytime

What to trigger the Zap from

Pick the moment the customer is done with you. These are the pairings people set up most.

  • Shopify
    Order fulfilled
  • Jobber
    Job completed
  • Calendly
    Invitee event ended
  • Stripe
    Payment succeeded
  • Square
    New payment
  • HubSpot
    Deal won

Set up Zapier Google review automation step by step

One trigger, one Webhooks by Zapier. Copy the pieces below into your Zap.

  1. 1
    Pick the trigger in your app

    New order, appointment completed, invoice paid, booking checked out. Whatever means "the job is done".

  2. 2
    Add the action "Webhooks by Zapier"

    Choose the event "Custom Request". Set Method to POST and paste the URL.

    URL
    https://yourdomain.com/api/v1/enquiries
  3. 3
    Add two headers

    In the Headers section, one per line: key on the left, value on the right.

    Headers
    Authorization: Bearer lk_YOUR_API_KEY
    Content-Type: application/json
  4. 4
    Map the data

    Set Data Pass-Through to false and paste the JSON. Replace the values with fields from your trigger. send_after_days is optional: 0 sends now, 2 waits two days.

    Data (JSON)
    {
      "name": "{{first_name}} {{last_name}}",
      "email": "{{email}}",
      "ref": "{{order_id}}",
      "send_after_days": 1
    }
  5. 5
    Test, then publish

    Zapier shows a 202 with "status": "queued". Turn the Zap on and every new event sends an enquiry.

Every request needs an API key from the API section. Keys are per business; revoke and regenerate any time. Customers contacted in the last 30 days are skipped automatically.

Ask everyone the same way

Every customer gets the same one-tap email and the same thank-you with your review link.

Hear the unhappy ones first

A private feedback box goes straight to you, and they land on your board so you can call.

Hands-off after setup

Reminders, follow-ups, the monthly report and the Google rating snapshot run on their own.

Questions about Zapier and Loops

Do I need a paid Zapier plan?+

Webhooks by Zapier is available on Zapier's paid plans. A single-step Zap with one trigger and one webhook action fits the smallest plan.

Can I delay the email until after the visit?+

Yes. Add "send_after_days" to the request. Zapier fires when the booking is made, Loops waits the number of days you set and then asks. You can stop any queued enquiry from the board.

What if the same customer comes back next week?+

Loops skips anyone contacted in the last 30 days, so repeat customers aren't asked twice. Pass "force": true if you want to override that.

Does this follow Google's review policies?+

Loops asks every customer the same way and never offers anything in exchange for a review. Everyone gets a thank-you and a direct link to your review page; anyone who wasn't happy can also tell you privately.

Your Zapier Zap is five steps from more reviews.

Create your business, grab an API key from the Integrations tab, and paste it into the steps above.

Start in 5 minutes